Fewer declines processed but lower cancellation rates and higher reactivation rates (from canceled) led to an increase in average paid patrons compared to the previous month.

There still hasn’t been any change in the % of free members converted to paid. Despite Patreon’s claims that up to 55% of free members are interested in converting to paid, it seems on average only 2% actually convert. On the higher end, some users are seeing ~10% conversion rates, but these are exceptions rather than the norm.

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This report looks at average trends for Patreon creators who use Okoa. These averages can help you understand if your own Patreon membership changes seem on trend or abnormal. Keep in mind Okoa users tend to have higher decline payment processing rates, reactivation rates, and conversions from free membership then the average Patreon creator because they use emails to recover more income.

Not an Okoa user, and interested in improving your patron retention? Try out Okoa’s automated emails.